We are living in a world that’s driven by curiosity which many times leads to people running searches in Google for questions they have or browsing social networking sites like Instagram to get a better feel for what’s trending. And when it comes to SEO for dental and medical offices the times have changed, especially with the most recent algorithms Google rolled out that give more credit to unique, value-added content.
Over the years we have guided a wide variety of dental and medical practices on both SEO and social media strategies, and thought we’d drop this post to highlight the changes we’re seeing today. In particular, if you have a blog on your website and have been slacking on creating new content you must get your butt in gear quickly otherwise you’ll end up losing out.
Looking at content related to dental/medical practices in particular, a first step is to create a backlog of questions you’re commonly asked which could transform into very helpful, valuable blog posts on the site that not only save you time (can link people to robust, helpful articles) but also boosts your authority/ranking in Google.
If you are focused on scaling your dental or medical practice using SEO it’s important to take a step back, think about how content ties into the approach, then execute. And if you have any questions we’re here to help.