The world of social media marketing is an interesting place full of smoke and mirrors, and sometimes companies need a resource to guide them through all of the craziness to ultimately accomplish their goals. And that’s where social media consultants come into play.

But what does it cost to hire a social media consultant and is it worth the investment? The simple answer is yes, however there’s a big caveat: Does the social media consultant or consulting firm you’re looking at have deep knowledge in your particular space? That can make or break everything.

If you’ve become the Christopher Columbus within your company that’s navigating the best possible solutions it’s imperative that you find the destination, and having the right social media consultants on your team is key.

Does it come with a cost? Yes. Is it worth the cost? Also a yes.