The times are changing now where Instagram and TikTok continue to take over the world and it’s cool to see how content creators are using both platforms to tell their stories today. Though when it comes to posting reels on Instagram that you previously shared on TikTok… that can = more harm than good.
Archives for June 2022
Creating the Best Social Media Content: Be Natural, Not Over-Polished
We are living in a world where social media drives everything and it’s not just social networks and being influencers that matters, but most importantly the content itself that makes or breaks social media marketing campaigns. And one of the biggest mistakes we’ve seen and helped correct over the years is large companies being far too corporate/polished.
How Much Should You Budget for SEO? A Common Question
Over the years as Search Engine Optimization (SEO) became more important along with social media marketing and other mediums, the big question companies face is how to allocate their budgets, especially when looking at large companies (Fortune 500s, Global 2000s, etc.). And in the big mix, what should be spent on SEO?
The Benefits of Hiring a Marketing Consultant: Seeing the Unknown
When I was young I remember telling my dad all of the great ideas I have and what I’m going to do then he said: “Don’t tell me what you’re going to do, show me what you’ve done” and that directly applies to marketing concepts companies have that aren’t proven yet. And bringing in a marketing consultant that’s been around the block a few times can point you in the right direction.
What is an SEO Service and What Does it Cost?
Search engine optimization (SEO) services have been around since Google first launched, but the strategies and ways to improve ranking in search results have drastically changed over time. This post touches on what exactly an SEO service is and the costs you should expect.
Search Engine Optimization 101: Why All Companies Need a Blog
When Google first launched back in 1998 their search engine was primarily based on backlinks with the concept that each backlink counts as a vote of confidence then as time evolved unique, fresh content started to play a larger role and in most recent years the use of deep learning to better understand language and search behaviors to deliver the best user experiences and results possible.