We are living in a world where social media drives everything and it’s not just social networks and being influencers that matters, but most importantly the content itself that makes or breaks social media marketing campaigns. And one of the biggest mistakes we’ve seen and helped correct over the years is large companies being far too corporate/polished.

Unlike conventional forms of marketing many executives have been used to given their past (though the times are changing now with new generations moving into management) social media marketing today is all about being organic and relating with people. Essentially, doing exactly what social media was created for: Being social.

However, there’s still a big roadblock large companies face around finding the right balance between being cool and social media-savvy while also delivering on company goals/strategies. And trying to cut down ad campaigns/videos for social media posts that are clearly self-centered almost always produces very low levels of engagement. Why? Because people clearly see you’re trying to sell them something.

Companies ranging from Fortune 500s to Global 2000s across all industries (automotive, construction, healthcare, retail, technology, etc.) need to form content strategies that look outside of their bubble and intimately connect with who they’re trying to reach in the end.

The best social media content strategy will be based on your true values, goals and finding ways to create unique content that both educates and guides your target customers. When you become a provider of both content and solutions the sky’s the limit.