The world of search engine optimization has been transforming rapidly in recent years with Google introducing more AI components into their algorithms and also valuing high-quality content now more than ever. And this is going to have a big impact on businesses in Miami and around the country.
Looking at Miami in particular, from hotels to restaurants and all sorts of other businesses that have static websites which haven’t been updated in years, now is the time to either jump on the train or miss out. For example, if your site isn’t mobile-friendly, doesn’t load quickly, lacks unique content, etc. then it doesn’t provide a good user experience in the eyes of Google and that will directly affect your ranking.
This ties back to the most critical thing: If your website doesn’t have a blog you need to launch one now then start to focus on delivering strategic, value-added content. Ranking on top of Google has always been the goal and in the early days achieving that was purely due to backlinks, however nowadays quality content adds just as much value.
Hopefully the above information helps and if you have any questions let’s connect and brainstorm.