The art of marketing food products and restaurants comes from a true passion for the ingredients, respecting the process and ultimately delivering the best possible experience with every bite you put forward. And when it comes to marketing and sharing that love for food content is truly king, but it has to be strategic.
First and foremost, when looking at social media marketing strategies for food companies, including a variety of projects we’ve guided for global food brands and restaurant chains over the years, hiring photographers or videographers with little or no experience in food – and them being programmed to deliver polished, commercial-ready content – usually isn’t the best. The more natural, organic companies appear the better, and that shows in the analytics (engagement, conversions, etc.).
Secondly, in a world where social media trends drive everything, your company needs to put your best foot forward to potentially go viral instead of dumping tons of money into ads on Google, Facebook/Instagram, etc. And there’s where the influencer marketing space took off.
The moral of the story is that food companies can see huge returns from social media marketing, though you must create intriguing content that shows true passion versus something that comes off like an advertisement. The content you create will deliver if done right.