When I was young I remember telling my dad all of the great ideas I have and what I’m going to do then he said: “Don’t tell me what you’re going to do, show me what you’ve done” and that directly applies to marketing concepts companies have that aren’t proven yet. And bringing in a marketing consultant that’s been around the block a few times can point you in the right direction.
After guiding hundreds of companies over the years ranging from startups to Global 2000s one thing we realized is that they operate in silos (aka laser-focused on their particular industry) and because of that they’re like a horse with blinders where everything in their peripheral is unknown, which can be good for achieving goals but bad for marketing.
For example, what if a company in a tangential industry just launched a similar marketing campaign then experienced X that cost them billions of dollars and a PR nightmare… You need to know that right away. Though operating in a bubble won’t give you that clarity.
The value of hiring an outside marketing consultant is not only around creating the best campaign possible but also reducing the margin of error. Learn from the past experiences of others – companies they’ve guided and results – to put you in the best position now. Why reinvent the wheel?
The Brainchild Group first launched in Beverly Hills in 2007 and since then we’ve expanded to guide companies throughout Los Angeles, Miami, New York and global companies based in Germany, Japan, South Korea and other amazing countries throughout the world.
If you have something big on the horizon and want to brainstorm let’s connect: firstname.lastname@example.org