The social media world is an interesting place today that’s filled with magic and illusions that are many times based on concepts as opposed to results, which leaves companies needing more. We’ve been in the social media space since the beginning and wanted to drop a few thoughts.

First and foremost, when it comes to becoming the Christopher Columbus of searching for a new social media marketing company, though you’re looking for the best, it’s absolutely critical to realize that what is best for someone else may not be the best for your company.

For example, a social media agency may have tons of experience with restaurants, hotels, etc. but if you have a global law firm that’s focused on social media marketing how can they help you? The best social media marketing company will be one that intimately understands your particular business and can therefore produce results.

Additionally, aside from experience and a track record of success, you have to ask yourself if you actually like working with particular people. If a social media company looks fantastic on paper but their key people are a pain in the butt to deal with, that’s also something to keep in mind. You have to be on the same page and form synergy.

Lastly, don’t be offended if a social media company is brutally honest with you. In your mind you may be shooting for the stars but in reality you’re only going to reach the clouds, and for someone to tell you that instead of promising you the world is valuable.