The art of writing press releases is something that is mastered over time and one of the questions that often comes up is whether businesses should hire a PR company to write press releases or can they be done internally?
Archives for July 2022
How Long Should Blog Posts Be? Cutting Through the BS
The art of writing blog posts is sacred and true ninjas achieve success by conveying a message that can quickly and easily be absorbed; not long posts stuffed with keywords that are relics of the past. Let me explain…
Does Influencer Marketing Actually Work? Our Experience Over 15 Years
The answer to if influencer marketing works, especially on social media, is yes but that’s if it’s done right and people have real influence. Nowadays social media is inflated with people buying followers, likes, etc. and seeing engagement (like conversations in the comments) is key.
B2B Social Media Agencies: What Makes Them Special?
The art of social media marketing is unique in itself though when it comes to social media marketing for businesses that are targeting other businesses (B2B) things become more challenging and require a social media agency/consultant that not only gets the marketing side of the equation but also has a business mindset.
Social Media Consulting: Ways a Consultant/Firm Can Transform Your Business
The world of social media is an interesting place today ranging from understanding the ways people behave and communicate on social networks to identifying trends early on so companies can either ride waves or predict issues on the horizon then react. The possibilities are endless.
Social Media Marketing: Why Industry and Location Expertise Matters
The world of social media marketing today is filled with tons of smoke and mirrors, and when it comes to finding a social media marketing firm with the power to take you to the next level there are two key things to look for.