Over the years we have guided a wide variety of hotels ranging from boutique hotels to global hotel chains, and capturing actionable insights from guests in the moment via social media is worth its weight in gold.
As an example, imagine being a luxury hotel that’s recognized/respected around the world and a guest is paying $3k/night then checks into a dirty room and shares their experience on social media – how will that impact your brand if it’s not found/corrected quickly?
When it comes to social media marketing for hotels, it’s a blend of social media analytics to understand what’s happening in the moment as well as sharing captivating, unique content that drives interest. The recipe for success involves both listening and learning then acting.
If you run marketing/operations for hotels and have questions about ways to improve your results, let’s link up.