The art of writing blog posts is sacred and true ninjas achieve success by conveying a message that can quickly and easily be absorbed; not long posts stuffed with keywords that are relics of the past. Let me explain…

Back in the day, blog posts were all about writing as much as possible to target as many keywords as possible because that’s how Google’s algorithms worked at the time, but nowadays things are much different. And that approach/mentality is flawed.

If you run searches in Google around the ideal length for blog posts you’ll see a bunch of results that toss numbers in the air – like the best blog post should be at least 1,000 words, etc. – but that’s not relevant today for a variety of reasons and also ties back to a famous quote from many years ago.

The French mathematician Blaise Pascal (physicist, inventor, philosopher and writer) said one thing that will live on forever: “If I had more time, I would have written a shorter letter.”

Today, with Google using AI (deep learning NLP) to read content and gauge the quality of such, the concept Pascal highlighted is spot on.

The moral of the story is that blog posts shouldn’t be written with a goal around keyword count or post length but instead the message you’re trying to get across. Two good paragraphs can produce a better return versus spending a bunch of energy writing 20 paragraphs most people will never read.