With the rise of social media influencers over time it’s cool to see how marketing budgets first shifted towards social media over 10 years ago and now working with influencers is the talk of the town which has led to a high demand for influencer agencies and platforms or working with social media influencers directly. But who’s truly influential and how can companies ensure the best ROI?
These questions have led to a rise in the demand for influencer marketing consultants – people that have been around the block a few times and are typically influencers themselves with the ability to guide you in the right direction and show the light at the end of the tunnel. And at the same time, prevent you from making mistakes and wasting money.
Similar to when we were kids and a magician performed amazing tricks at a birthday party or visiting Disneyland and experiencing the magic they create, the social media influencer space is full of smoke, mirrors and other stuff going on behind the scenes. And as a company you need to be aware of what you’re getting into before dumping thousands of dollars into a campaign that may or may not work.
Here are some of the other common questions we get:
What Does Influencer Marketing Do?
The goal of social media influencer marketing is to boost brand awareness for your company and use the connections/followers influencers have to ultimately drive increased exposure/revenue for you. However, actually achieving those goals comes down to influencers having an organic, true following that will produce such.
How Much Does it Cost to Hire a Social Media Influencer?
After you’ve established a solid game plan and know the influencers you want to reach and why, the next step is to figure out the costs. Hiring a social media influencer depends on a wide variety of factors and there’s no way to predict the cost without knowing the big picture, including their true reach and the potential impact, and also looking at the current market value across all platforms (Instagram, TikTok, YouTube, etc.).
How Much Does it Cost to Hire a Social Media Influencer Agency?
Ultimately, the costs to bring on a social media agency that specializes in influencer marketing will be highly dependent on your goals as well as their experience. If you’re a local business looking to capture people in the neighborhood that’s one thing, however if you’re a global company looking to launch a big campaign and must produce results that’s a different story.
Hopefully this post guides you in the right direction and if you have any questions we’re here to help. Let’s connect and brainstorm.