The art of writing press releases is something that is mastered over time and one of the questions that often comes up is whether businesses should hire a PR company to write press releases or can they be done internally?

Unlike website content like blog posts where you have the ability to easily update them in the future, creating then distributing press releases with an official company announcement cannot be reversed so it’s critical to hit the nail on the head before they hit the wire and go off to the masses.

If your company has a savvy PR team, press releases can be written by them though one thing to keep in mind is that people internal to companies often operate with blinders and having an outside perspective is worth its weight in gold by having the ability to tell a new story.

Over the past 15 years we have written over 500 press releases for companies in a variety of verticals (CPG, entertainment, food, financial, hospitality, insurance, legal, security, etc.) and having that track record allows us to use many years of data and results to write the best press releases possible for clients.

Tying this back to press release writing services, if you’re a Fortune 500 or Global 2000 company with an internal PR team you have the power and expertise to craft releases internally, though still work with outside PR firms because that’s their bread and butter and are experts in the field. This then trickles down to small and mid-sized businesses that are thinking about hiring a company to write press releases.

In a nutshell, do most companies need a PR firm to write their press releases? The answer is yes.

We have guided PR strategies for companies around the world (Dubai, LA, Miami, NYC, Tokyo, etc.) and here to help you on your journey. Let’s connect and explore what’s possible: info@thebrainchildgroup.com