The world of social media marketing today is filled with tons of smoke and mirrors, and when it comes to finding a social media marketing firm with the power to take you to the next level there are two key things to look for.

For one, what’s their true passion and the companies/industries they intimately understand – food, financial, real estate, tech, etc. – so they can produce the best possible results, which is critical. If you’re a global food company you want a social media firm guiding you that’s not just savvy in marketing but also the food world.

Additionally, think about the ways location relates to social media marketing whether it’s the language used or simply understanding locals – their behaviors, interests, things that could set them off and lead to PR nightmares, etc. That’s where having a social media agency that’s immersed in the location you’re marketing to can give you the upper hand.

Think about it this way: If your company sees major cities like Los Angeles, San Francisco, New York City and others as target markets it’s imperative to work with a social media marketing firm with experience in successfully guiding campaigns/companies focused on those areas. A hardcore New Yorker is gonna be a polar opposite when compared to a sweet Southern person, and those behaviorial characteristics are important to know.

Some things to think about when looking to hire a social media marketing company.