Archives for August 2022

If you landed on this blog post there’s a good chance you’re either based in LA and looking for a local social media consultant or scaling your company and searching for a consultant/firm that’s savvy in the areas you’re expanding to – like Los Angeles. We get it.

Google’s search engine results have always been about delivering the best information and user experiences possible which is how they got to where they are today, and with all of the mystical ideas surrounding search engine optimization (SEO) sometimes it’s best to go back to the roots…

Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve seen everything you can imagine especially when it comes to businesses seeing the hype around social media influencer marketing, dumping money into paying influencers then being unhappy in the end. But there’s more to the story…

Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires a unique set of skills… Like bringing on a marketing company or consultant that has true experience in the food industry.

Over the past 15 years we’ve guided restaurants and food brands throughout the world and one of the biggest mistakes we see is companies using social media as a sales tool as opposed to truly understanding how social media marketing really works then executing on the big picture.

As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know the space well, and one question that always comes up is: How important is social media marketing for restaurants? Let’s explore.