Imagine going on a wild trip to Death Valley in California and not being prepared then facing the wrath of nature – that’s exactly what happens when companies dive into social media marketing with no real strategy in place.

The first reason why companies need to develop a social media strategy is to understand their goals today and also where they want to be in the future. Are you trying to conquer Death Valley or shoot for the moon? You gotta plan that out.

Secondly, based on the vision created, you can then start to put the pieces of the puzzle together and find the best ways to execute. Though without understanding the real destination that would’ve never been possible.

Lastly, having a social media strategy is important because it allows you to connect with customers on a personal level, which is key.

The moral of the story is that you shouldn’t just start posting on social media but instead take a step back, think through everything then put your plan in motion.