We have been guiding companies on their social media journeys for 15 years and one roadblock large businesses often face is whether to go with a smaller, boutique social media agency or a large global provider which is typically a social media arm of a full-service agency.

This dilemma comes down to goals along with tactics, and that ultimately determines the agency you should hire whether it’s a small special forces team with the experience to deliver or a run-of-the-mill company that simply posts and engages on a regular basis.

One of the biggest misconceptions we often see, especially when guiding funded startups and large organizations like Fortune 500s, is how some executives believe the bigger the social media agency the better when in reality many times the bigger the agency equates to less time spent on your project and devoting energy/resources to staying ahead of the curve.

Social media marketing is all about being in the mix, understanding what’s trending/viral now, and history shows that smaller, more agile teams across all industries perform better. Something to think about.