When it comes to internet marketing ranging from SEO to social media the most important thing is to find a niche and own it: Become a true expert in your field with a track record of success showing you get stuff done.

The same applies to being an aerospace or structural engineer, restaurant executive or someone with a fascination for flutes that knows everything about them. These interests are what make us special as humans and provide unique superpowers whether it be to solve problems in the moment, anticipate what’s to come or deliver expert feedback by looking at the past.

Over the past 15 years we have guided a wide range of attorneys and global law firms on social media and online behaviors as they relate to cases, and served as expert witnesses, which has led to a variety of questions from people around how they can become an expert witness in their respective fields along with the best ways to market their services.

The first tip we have is to take a step back and think about are you truly an expert in XYZ along with weighing your comfort level in appearing before a judge, jury, attorneys then being grilled during cross examination. Essentially, what makes you really special and can you take the heat?

Secondly, if you are special and a true expert in your field, you’ll have ammo to support your claims that’s not just based on theories in your mind but instead experiments that consistently produced results which you can therefore attest to and more importantly duplicate.

In a nutshell, if you’ve gotten to the point in your career where you are exploring expert witness opportunities that’s badass! But you have to position yourself in the right way and continue to be a thought leader… That’s the best marketing ever.

Want to link up and explore what’s possible? Let’s connect: info@thebrainchildgroup.com