Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires a unique set of skills… Like bringing on a marketing company or consultant that has true experience in the food industry.

Think about it this way: If you needed to hire a lawyer for a business case you wouldn’t retain a criminal defense attorney and the same applies to finding the right expertise when it comes to food marketing. From knowledge of dishes and ingredients to trends, how to properly photograph/video food, communicate with influencers, etc. it takes a real specialty in the field.

One of the best tips we have for Instagram marketing is to take clear shots that are in focus with the proper lighting and depth of field. Content on Instagram, especially when it comes to food, is what makes people drool and crave a particular dish or restaurant.

Secondly, take full advantage of Instagram reels along with trending or relevant music! To compete with TikTok, Instagram has been focused heavily on reels lately – even paying select Creators to simply post reels (Reels Bonuses) – which should be a good sign that your restaurant must be posting reels. Plus, since you have a ton of potential content to shoot and some of the best reels are short and sweet, it’s easy to implement!

Lastly, use social media for what it was created in the first place: To actually be social. Don’t just post content then wonder why you’re not getting likes, comments, new followers, etc… but instead take the bull by the horns and proactively engage people with common interests that can convert to customers in the end.

Hopefully this post sheds more light on Instagram marketing and wherever you’re located (Dubai, Israel, Los Angeles, Miami, NYC, etc.) if you have any questions let’s connect! info@thebrainchildgroup.com