As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know the space well, and one question that always comes up is: How important is social media marketing for restaurants? Let’s explore.

With social media driving our everyday lives in a wide variety of ways it should be no surprise that it plays a critical role in the success or failure of restaurants. Simply relying on word of mouth or costly ads (via Google, Yelp, etc.) just isn’t going to cut it and that’s where social media marketing shines.

Going back to the importance of social media marketing for restaurants, think about how having gas in your car is a key element to you moving forward – quite literally – and the same applies to marketing in general. Sharing epic food content on social networks (Instagram, TikTok, etc.) along with actually being social (replying to comments, proactively engaging people, etc.) is the fuel to keep your fire burning and equate to success/$.

The first step is to form a strategy aimed at kicking ass using social media ranging from identifying your target markets to mapping out ways to reach them, etc. then putting the plan into action. And we’re here to help you along the way: info@thebrainchildgroup.com