The great debate lives on as to whether long blog posts add more value vs short posts from an SEO perspective, and after spending 15 years in the game guiding some of the biggest companies in the world and writing thousands of posts we thought it would be helpful to share our thoughts.

First and foremost, pick up the mind-erasing Neuralyzer featured in Men In Black and reprogram your brain from this point forward. The old school blog/content strategies from the past aren’t relevant today.

Having to write blog posts that are 1,000 words or more for Google to supposedly value them, stuffing in keywords as opposed to telling a story people actually want to read, etc. are relics of the past. And there’s one thing many people don’t think about: The ways Google is using artificial intelligence (particularly deep learning) to read content and gauge the quality of it then deliver search results based on such.

This goes back to an epic quote we mentioned before from Blaise Pascal when he said: “If I had more time, I would have written a shorter letter.” Essentially, writing something that’s concise and interesting has far more value than a bunch of BS keywords that will put you to sleep.

In a nutshell, when it comes to blog strategies and developing content, get to the core of what you want to say in the shortest amount of words and rely on companies like us to figure out all of the tech stuff going on behind the scenes and guide you in the right direction.