Archives for August 2022

When it comes to internet marketing ranging from SEO to social media the most important thing is to find a niche and own it: Become a true expert in your field with a track record of success showing you get stuff done.

The great debate lives on as to whether long blog posts add more value vs short posts from an SEO perspective, and after spending 15 years in the game guiding some of the biggest companies in the world and writing thousands of posts we thought it would be helpful to share our thoughts.

A few days ago we published a post about social media marketing for yacht builders and charter companies and wanted to follow-up with information around SEO strategies that can help you win by ranking on top of Google.

The reality of the social media marketing world today is that company departments live in silos and because of that many things are lost in translation along the way – like operating with blinders where you can’t see the big picture – and that’s where social media consultants shine.

We have guided a variety of yacht companies in the past ranging from builders to charter companies and whether you’re looking to buy a yacht or charter one, captivating content is truly what creates the vision. But how can companies in the yacht world better monetize on that? We’ll explore.

The concept behind social media marketing and what makes an Instagram strategy good is heavily based on company goals along with the execution of the campaign (e.g. the social media agency/consultant you hire).