The reality of the social media marketing world today is that company departments live in silos and because of that many things are lost in translation along the way – like operating with blinders where you can’t see the big picture – and that’s where social media consultants shine.

There’s a reason why people go to therapy for everything from family issues to other things in their lives: Because getting outside feedback from someone who has expertise in the field but no stake in the game is often helpful.

Another thing to point out and something we’ve experienced in guiding large companies is how executives usually think they’re right based on their track record/position, however a decision made 20 years ago that produced X doesn’t necessarily lead to Y today.

Managing expectations while doing it in a respectful, thoughtful way is key and bringing in an outside social media consultant/firm to share their thoughts can reinforce the direction needed then turn things around.

Your need for a social media consultant all comes down to your internal resources, performance and many times limitations. If you feel you’ve hit a roadblock and need outside help by all means hire a social media consultant.