A few days ago we published a post about social media marketing for yacht builders and charter companies and wanted to follow-up with information around SEO strategies that can help you win by ranking on top of Google.

The first step to achieving SEO zen, especially in the world of boating/yachts, is to have a content strategy that not only hits on questions people have (e.g. around chartering a yacht) but also shows the yachting experience and takes readers on a journey. After all, isn’t that what it’s all about?

Instead of trying to sell and push your services through Google AdWords, Instagram ads, etc. take the bull by the horns and share cool content that positions you as a leader and sells itself. That’s the difference between being an influencer vs simply buying exposure.

SEO for yacht charters is all about capturing interest in the moment when people are searching in Google for keywords related to yachts for anniversaries, birthdays, corporate events, engagements, weddings and the list goes on. And if you’re not on top you’re missing out on $.