We have guided a variety of yacht companies in the past ranging from builders to charter companies and whether you’re looking to buy a yacht or charter one, captivating content is truly what creates the vision. But how can companies in the yacht world better monetize on that? We’ll explore.

This goes back to social media marketing and how to tell a story that captures interest where people see the magic carpet ride (or yacht experience) ahead then gravitate towards it.

For example, a reel on Instagram or TikTok that goes viral showing an epic yacht in Capri, Dubai, Ibiza, Malta, Miami, Monaco, Saint-Tropez or other destinations is all someone needs to see before they book it for their birthday, corporate event, wedding, etc. Though you have to get in front of them and be the one that’s trending.

Social media marketing today is all about taking people on journeys to far off places, like exploring the world of yachting, and to effectively do that you need epic content combined with a thoughtful social media strategy.

Search engine optimization (SEO) also plays a key role and jives with social media marketing efforts by giving you the power to fire on all cylinders. Imagine someone running a search in Google for “yacht charter Miami” and though you have the most trending video on Instagram with millions of views, you won’t be able to capture that client because you don’t rank on top.

The moral of the story is to focus on showing cool stuff and sharing helpful, unique content. After that, everything else will come.