With Google recently turning their search engine algorithms upside down by introducing the MUM algorithm and everything else that followed, it should be no surprise that it’s creating waves in the blogging and SEO communities. So what’s the solution and how can your company adapt?
First and foremost, the days of creating long, keyword-stuffed blog posts are finally a thing of the past and your efforts should be aimed at delivering helpful, unique content that answers specific questions in the best, most concise way possible. Google is finally valuing blogs that provide answers to questions which is a true game changer.
And they’re able to do this by implementing AI (deep learning for NLP, image recognition, etc.) where the context/solutions become more valuable than the keyword count, density and other old school blogging techniques from the dinosaur age that are ineffective nowadays.
But what questions should you answer and keywords to target? How do you focus on the right topics to capture attention and generate revenue? Are you blowing money on ads when you can attract organic visitors with the right content strategy?
As Bill Gates stated in an essay back in 1996 which was published on the Microsoft website, “Content is King,” and today that couldn’t be more true than ever.
The Brainchild Group is recognized as a leading marketing and consulting firm that has guided companies on blog/content strategies over the past 15 years and we’re here to help you on your journey.
Shoot us an email and let’s explore what’s possible: firstname.lastname@example.org