Companies looking to break into the social media marketing space by working with influencers are on the right track and see the vision, however many times the execution is flawed, which gives social media influencer marketing a bad name and brings up questions around how much social media influencers should be paid?

First and foremost, whether you’re a startup or Fortune 500 company that wants to make moves on social media, stop thinking about social media influencers as magical creatures that will wave their wand and immediately produce ROI for you. It’s just not going to happen.

Instead, think about social media influencers with common interests and communicate with them as fellow human beings with the potential to work together in the future. And use social networks for the key reason they were created: To be social.

The moral of the story is that companies are always curious about what they should pay a social media influencer, but if you’re looking at relationships as transactions (e.g. I’ll give you X for Y) that’s not going to work out in the end.

Have questions about influencer marketing and want to connect? Shoot us an email: info@thebrainchildgroup.com