Years ago we had a series of content that provided critiques on advertising/marketing campaigns ranging from TV commercials to social media marketing and this post is bringing that back to life.
Fast-forward to today where social media influencer marketing is the buzz and big corporations are dumping millions of dollars into influencer campaigns, the question is what are they accomplishing in the end?
These are a few things to think about related to the social media “influencer” world:
- Be prepared to see tons of smoke and mirrors then read through it
- Optics on the surface may look appealing but results are what matters
- Running tests with influencers then tracking the analytics/results = gold
Going back to the main point of this post – paying for social media influencers – that concept in itself is flawed and why many companies fail.
Social media was created to bring people together, be social as humans, and along the way ended up transforming the world: Like meeting your new neighbor for the first time and having a fun conversation – there’s a personal touch.
Now imagine transforming yourself from a company looking to work with influencers to an influencer yourself and getting a random inquiry from a business that’s only contacting you to make them more money. They’ve never liked/commented on your posts, don’t follow you, etc. The intentions are clear.
Companies looking to launch social media influencer campaigns need to think of influencers as friendships then put the effort in to show you care. If you’re that friend who never calls unless they need something you add no value versus the friend who calls you randomly to see how you’re doing.
The moral of the story: Flip your mindset from what influencers you can pay X to potentially get Y and focus that energy on building relationships that last a lifetime.
And if you have questions let’s link up and brainstorm: firstname.lastname@example.org