One of the biggest challenges companies of all types have faced over the years is a lack of content though with podcasts taking off that’s not the problem, but instead how to market a podcast and compete in a trending space.
The mindset of “If you build it, they will come” doesn’t really hold true, and if you are serious about launching a podcast you need to form a cohesive strategy that blends both SEO and social media marketing to execute on your goals whatever they may be (gain followers, sell merch, etc.). Planning is everything.
Look at podcasts like a beautiful pie that can be sliced up into nuggets of information that not only get chopped down for a clips channel but also become blog posts that allow you to capture people searching in Google. Multiply your efforts.
The same applies to posting catchy snippets on Instagram, TikTok, etc. to tap into potential new fans/followers in the moment before converting them into the long format: Sitting down and listening to an entire 2-3 hour podcast then knowing when new episodes drop and planning for that.
Whether your podcast is based in the U.S. (Los Angeles, Miami, NYC, etc.) or anywhere else in the world implementing a blend of search engine optimization (SEO) and social media marketing with a sprinkle of PR will work wonders.
And if you want to link up and brainstorm let’s connect: firstname.lastname@example.org