The times are changing and with Google releasing new algorithms that are turning search results upside down and causing tons of fluctuations in ranking/traffic for businesses, including the restaurant industry, we thought it would be helpful to drop a post on what we’re seeing along with solutions we’re implementing for clients.

First and foremost, SEO for restaurant chains has forever changed and the old days will rest in culinary peace. This drastic change came about when Google rolled out new algorithms aimed at better understanding the language on websites (using AI NLP) then combining text with images that appear on the site, videos and more.

Basically, if your company is posting a blog about burgers you better hit on those keywords, create high-quality content and include a photo of a burger that’s clearly recognizable so Google’s image recognition algorithms will see with high confidence that it’s a burger. That recipe = a boost in ranking.

Secondly, with Google valuing unique, helpful content now more than ever it’s a perfect time for restaurants to step up and show why they’re special. Are all of your ingredients locally sourced and organic? Share that! Are you rolling out new menu items soon? Share the R&D steps you took before creating a masterpiece.

In a nutshell, the SEO game for restaurants is a new animal and if you have questions and want to explore your goals let’s connect: info@thebrainchildgroup.com