Archives for January 2023

We are living in a world where artificial intelligence (AI) is taking over all aspects of daily life and we noticed a trend where some social media marketing agencies and internal marketing teams are being left in the dust because they don’t understand how technology works today. Though it doesn’t have to be that way and that’s something we want to touch on.

After guiding startup companies over the past 20 years and launching ventures of our own before being acquired then directing PE/VC firms, it’s interesting to see how startups spend OPM (Other People’s Money) as if it’s endless then eventually things come crashing down. And this post touches on one of the biggest failures we see around startups advertising on social media.

Search engine optimization for attorneys has forever changed with the introduction of AI and it’s interesting to see how not only marketing strategies shifted, but also the circumstances around cases where the internet (Google search results, social media, etc.) play an increasing role in the outcomes.

Over the past 20+ years the world of search engine optimization has evolved rapidly and today artificial intelligence (AI) plays a critical role in SEO, but is your company prepared for what’s around the next turn? This post sheds more light on the future.

As the old saying goes, your restaurant is only as good as the last dish you put out and the same applies to social media marketing for restaurants, especially when it comes to finding the best social media agency. The proof is in the pudding and this post touches on the secret sauce that brings everything together.

Looking at how the world of social media evolved over time it’s interesting to see how agencies adapted as well, especially when it comes to going from extroverted personalities focused on engagement to being forced to rethink everything due to AI and technology as a whole.