We are living in a world where artificial intelligence (AI) is taking over all aspects of daily life and we noticed a trend where some social media marketing agencies and internal marketing teams are being left in the dust because they don’t understand how technology works today. Though it doesn’t have to be that way and that’s something we want to touch on.

First and foremost, because it’s the 800-pound gorilla in the room, do social media marketing agencies need to know AI? And the simple answer is yes. If AI powers everything we see on social media and in search engines, etc. then understanding how AI works will clearly give marketing teams an advantage.

The concept of extroverted social media agencies that thrived in the past based on surface-level strategies is out the window, and the evolution of technology will continue to play a role ranging from how Instagram’s algorithms work when choosing content to amplify, YouTube’s approach, etc. – it’s all an AI game.

From the use of deep learning to understand linguistics in posts to image recognition models that can detect burgers, pizza, etc. with a high degree of confidence, it’s more important now than ever for social media agencies to get AI algorithms being implemented while also guiding/creating content that feeds into them.

Whether you’re located in Los Angeles, Miami, NYC or anywhere else in the world, if you have questions about the intersection between AI and social media marketing let’s connect.