Looking at how the world of social media evolved over time it’s interesting to see how agencies adapted as well, especially when it comes to going from extroverted personalities focused on engagement to being forced to rethink everything due to AI and technology as a whole.
Today, running a successful social media agency isn’t so much about being social but also finding ways to break outside of the box because you know what’s on the horizon and see what the future holds. There are millions of companies offering social media services though what makes you special?
We’ve been in the game for over 15 years and had fun guiding large projects throughout the world (global hotel and restaurant chains, Fortune 100s, etc.) before launching our AI tech and securing a utility patent, and this is only the tip of the iceberg.
Social media agencies in 2023 will inherently become more AI-driven which will create a Darwinian environment where the best will come out on top. Will you?
One piece of advice we have is to focus less on shiny objects and direct your energy towards what’s behind the curtain as opposed to what’s in front of you. The power to see things others can’t.