The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next turn, and that’s where bringing in outside help can make or break things. Essentially, having someone on your team that sees what’s on the horizon and guides you in the right direction.

Many times companies have more questions than answers to the problems they are facing and internal teams inherently operate with blinders because they’re hyper-focused on their goals/requirements. So how do we break out of that box/mindset?

Based on our experience guiding companies over the past 15+ years there are a few things we’re seeing when it comes to social media consulting trends in 2023:

Social Media Consultant Costs
While more and more social media consultants are entering the market the rates for social media consulting are dropping as a whole, however the costs for top-tier social media consultants are on the rise.

Social Media Expertise/Results
As the old saying goes, “you get what you pay for,” and that holds true when it comes to social media consultants. Nobody has a magic wand and the proof is in the pudding, including the results delivered.

Managing Expectations
Social media marketing in 2023 is a new animal with AI taking over and who knows what will happen with Facebook, Instagram, Twitter and others in the coming months. You can hire the best social media consultant in the world but they’re only human and don’t have a crystal ball, so you have to manage your expectations.

Moral of the story: Times are changing and you gotta stay ahead of the curve.