As the classic Steve Miller Band song goes, time keeps on slippin into the future and in 2023 the rates for marketing consultants have shifted based on the world we’re living in today along with what’s to come. In the past we have covered the costs of marketing consultants for social media, PR, etc. and thought we’d post an update.

We are definitely living in wild times now with a lot of unknowns, and that in particular has sparked demand for marketing consultants with deep experience and proven results that companies can bank on versus theories that may or may not work, which ties directly into the hourly rates marketing consultants charge and the divide we’re seeing.

Think about it this way: There’s a classic analogy about a company that has a computer system/server go down which runs the entire business. They scramble to get everything up and running then bring in an outside consultant to solve the problem – he/she taps the computer in a certain place then everything is back in action.

The point is, would you rather pay someone $500 per hour to fix something in one hour or $50/hr for 20+ hours and hope they’ll figure it out?

In 2023 we see the hourly rates for top marketing consultants rising from $300/hr to over $500/hr and more for specialized services (our rates for expert witness testimony are $1,500/hr) while at the same time many companies simply need someone to guide them on a basic level which can be as low as $30/hr – it all depends on your goals.

Hopefully this post sheds more light on the marketing world today and if you have any questions feel free to hit us up!