For over 15 years we’ve been guiding companies throughout the world on their social media strategies ranging from startups to Fortune 500s and during that time we saw the influencer space take off along with a variety of failures, and this post touches on some of the things we’ve seen in the past as well as suggestions for the future.
Archives for March 2023
The Olive Wagyu Trend: Marketing Behind the Rarest, Most Expensive Steak in the World
There are times in our lives when things come out of nowhere and the trend we’ve been seeing in the food space for years has been around Kobe and Wagyu beef (similar in many ways) then all of the sudden Olive-fed wagyu was crowned the rarest and most expensive steak according to recent social media trends and other data we’re seeing.
Hidden Valley Ranch Ice Cream by Van Leeuwen: Genius Marketing Play
The internet is buzzing with Van Leeuwen’s new collab that fuses their popular ice cream with classic Hidden Valley Ranch flavors we commonly associate with salads, though the times are changing and genius marketing strategies are at play.