We are living in a world driven by information but sometimes it becomes too much, and this post touches on the difference between long and short blogs to create compelling, informative content that taps into the interests of visitors along with their attention spans.

Back in the day when everything was based on keywords alone we were living in simpler times, though nowadays things are much different and AI plays a big role in what we see now. In a nutshell, the old school concept of writing long blog posts stuffed with keywords is out the window.

The iconic mathematician and philosopher, Blaise Pascal, said it best a few hundred years ago: “If I had more time, I would have written a shorter letter.”

A similar quote is attributed to Mark Twain many years later where he stated: “I didn’t have time to write a short letter, so I wrote a long one instead.”

Both of these quotes get to the core of something special: It’s much easier to write long content that goes on forever versus being eloquent and using the power of language to get your point across in the shortest, easiest way possible.

The ultimate question is: Should blog posts be long or short? And the answer is that you have to think about what you’re trying to convey then deliver it in the most digestible way possible. Highlighting a simple marketing trend can be done in a few paragraphs whereas breaking down discoveries from a medical study will inherently take more.

Lastly, write from the heart and let your experience shine in blog posts. The shortest, most helpful content will always outperform long posts because people will actually read them.

Have questions about developing a blog marketing/SEO strategy? Let’s connect.