Whether you are marketing an old school restaurant that has been around for generations or launching a new restaurant that creates a different future, we have guided top restaurants from around the world for the past 15 years and wanted to share our thoughts in this post.

And in looking at some of the most common questions we have gotten over the years related to marketing for restaurants we thought it would be helpful to drop a few tips:

What attracts customers to a restaurant?
Nowadays one of the biggest ways customers are attracted to restaurants is via social media (e.g. Instagram) along with running searches in Google while seeking information: The best sushi bars in the world, BBQ in Texas, etc. and by getting ahead of that restaurants have the power to win (aka generate buzz and fill tables; sell out)

How should restaurants market on social media?
Restaurant social media marketing has become more of a challenge today with companies around the world offering marketing services, though it takes a true foodie to understand the space and accomplish goals. The Brainchild Group has been in the food/seafood business guiding major players for 15+ years.

Using social media data/insights to boost sales
With AI taking over and access to big data easily accessible now, both local restaurants and global chains are benefiting from social media data/insights we’re providing and it’s interesting to see how more access to information ends up leading to increased revenue.

We are foodies at heart and if you have questions about scaling we’re here to help.