There is nothing more exciting than jumping into the trenches, building something new then focusing on a startup company that can change the world in many ways. However, many times startup companies need a marketing consultant to guide them through future challenges so they can see and execute on what’s to come.

The point is, companies in the earliest stages (startups) have one chance to get everything right, especially given investments they’ve received and subsequent obligations, and when you put your life into something there’s no going back.

Over the past 15 years The Brainchild Group has guided a wide variety of startup companies on all facets of marketing ranging from SEO to social media, and below are some of the most common questions we get:

How do you market a startup company?
The first steps to marketing a startup company are around identifying the true purpose then reverse engineering ways to capture the masses whether it’s via SEO, social media marketing, etc. We collaborate with clients to understand what truly matters.

What are the stages of marketing for a startup?
Startup companies many times jump into the fire without fully understanding and thinking through the challenges, especially when it comes to branding/marketing, then once they hit a roadblock we’re here to help. As with everything in life there’s a learning curve, though we help you skip that.

What are the most successful strategies for marketing a startup?
The most successful social media marketing strategies for a startup today are those that share captivating content, articulate exactly why it’s special and play into social media algorithms (Instagram, YouTube, etc.).

This is a snapshot of our research and we’ll be sharing more soon. In the meantime, if you have questions about marketing a startup let’s connect.