The world is changing rapidly and 2024 is around the corner, which has us thinking about the future and what’s to come. In particular, how demand for social media consultants with real expertise will continue to surge along with hourly rates as companies realize the fluff.

Essentially, the flashy/sexy influencer campaigns your company spent $5M on in past years or the $50M you’re going to invest in social media marketing in 2024 needs to be on point. And we want to shed more light on that.

First and foremost, before we dig into the common questions we’re getting related to the future, it’s important to think about the past. In particular, when it comes to your past campaigns, what worked before and where do you see things headed now?

What does a social media consultant do?
A social media consultant is almost like a tour guide that takes you on an adventure while showing you the light at the end of the tunnel, and many times that’s worth its weight in gold. Essentially, you should really be doing A and B because that leads to XYZ. Putting all of the pieces of the puzzle together while both making and saving money along the way.

How do I find a social media consultant?
Finding a top social media consultant isn’t always easy and many times companies (their executives, connections, etc.) find ways to make that happen – someone knows someone who does this – however the proof is in the pudding and that doesn’t always work out in the end. Focus on deliverables and results now.

How much should I pay a social media consultant?
The costs for social media consultants and what you should pay them are all over the board and it mainly depends on what they’re consulting on, how important it is for your company, and if they hit the ball out of the park what’s that worth to you? A social media consultant that boosts revenue by $5k/month is very different when compared to a consultant/firm that flips things upside down and produces millions in revenue.

Looking at social media consulting for Fortune 500 companies we may charge $400/hr whereas our rates for social media expert witness consulting/testimony for high-profile cases are $1,500/hr, so it all depends on the goals and anticipated outcomes along with other factors.

Is a social media consultant worth the cost?
Looking at what we covered above, hiring a top social media consultant with the expertise to accomplish your goals will always be worth the cost, though finding the right team is usually the biggest challenge.

Have questions about where you’re headed in the future and want to link up? Shoot us a message.