We are living in a wild world that is full of unknowns and companies from around the globe come to us for internet marketing consulting/guidance because they’ve hit roadblocks and just don’t know where to turn for help, and many times solving simple problems takes methodical/strategic moves to accomplish end goals.
Looking at martial arts in general and the strategies behind going to war with the sole intention of beating competitors, in Sun Tzu’s book, The Art of War, he said it best: “If you know the enemy and know yourself, you need not fear the result of a hundred battles”
Essentially, from a marketing perspective whether thinking about SEO, social media marketing PR, etc. having the ability to stay many steps ahead of your competition to see the light at the end of many tunnels before they even hit the radar then capitalize on such opportunities in the moment is worth its weight in gold.
We are in the process of launching new projects we’ve been guiding for a variety of clients (in Los Angeles, Miami, NYC, etc.) ranging from expanding hotel chains to launching new restaurants, residential/commercial real estate developments and so much more, and excited to see what the future holds.
The moral of the story: The best internet marketing consultants don’t need to know karate, though they must be able to walk into any company/situation and take an analytical approach to what’s working now and what needs to be improved in the near future. And sometimes that requires a metaphorical kick in the butt.