The restaurant marketing game is a different animal and after guiding global food brands and top restaurants around the world we thought it would be helpful to touch on our hometown (Los Angeles) and how the social media marketing space is operating today.

First and foremost, before we dig more into the Los Angeles food scene, it’s important to note how technology, especially AI, is turning everything upside down ranging from what people see in Google when searching for restaurants to Yelp, Instagram, etc. We are living in magical times.

Looking at social media marketing for restaurants in particular, whether it’s in LA or anywhere else in the world, a focus needs to be on curating badass content that people gravitate towards, share with others, and bookmark as a destination in their lives.

In particular, having your eyes and ears on the ground to see foodie trends as they emerge as opposed to seeing them after the fact then trying to catch up and be cool – which never works.

This goes back to the core of this post aimed at social media marketing for restaurants in LA and around the world: Taking analytics/strategies that have been proven globally then using them to win.