Archives for March 2024

We are living in a world that’s driven by hype and what people see today may not drive their behaviors tomorrow, and that’s the world of social media and AI, especially when it comes to public relations and being able to see what’s around the next turn then continually adapt/adjust to stay ahead of the curve.

Over the years we have guided companies ranging from startups to Fortune 500s and it’s always interesting when companies see internal roadblocks then seek outside help to solve the problems they’re facing. And many times that takes thinking outside of the box and bringing in consultants that operate without blinders and deliver unique perspectives to execute on goals. 

Looking back in time after the Industrial Revolution the next wave that truly changed the world was around California emerging as the tech capital not only when it comes to where social networks were born but also many of the things (AI, etc.) that power our everyday lives now.

The world of social media marketing has been a wild ride since the early days and one of the common questions today that’s almost like a superpower is how to control conversations on social media to tap into influencers, generate buzz and ultimately accomplish the goals your brand/company is trying to achieve.

Imagine being talked into taking a trip then cruising down a river on a kayak/raft only to find you have no idea where you’re going or what you’re doing/accomplishing in the end: That’s what many companies feel today after being led down the wrong paths then trying to recover.

We are living in a world where even the slightest mishap from a hotel, restaurant or any other consumer-facing business can spark social media threats to a company like negative reviews, and this post touches on some of the common threats we’ve seen over the past 20 years along with how to counter them.