The world of social media marketing has been a wild ride since the early days and one of the common questions today that’s almost like a superpower is how to control conversations on social media to tap into influencers, generate buzz and ultimately accomplish the goals your brand/company is trying to achieve.

Though it may seem like magic and something only Houdini could pull off, it really comes down to understanding the inner workings of social media/networks along with human behaviors. And when you find that recipe the true magic happens.

The point is, the best way to control what you want people to see on social media is by being organic/social yourself and removing the mindset of “if I build it they will come” (like posting then getting bad results and wondering why) and replacing that with being proactive. And many times that requires bringing in an outside social media consultant/firm to get stuff on track who’s not operating with blinders.

A few more things on this topic that are worth noting and based on questions we get:

What are some of the best solutions to social media problems?
Many times companies feel the need to become more proactive when facing social media issues and the need to control conversations, including providing a timely response to issues, but across all industries ranging from what global financial institutions face along with hotel chains, top restaurants, startups, etc. – problems arising on social media impact everyone and the best solution is to address them quickly.

How do you counteract negative social media content/posts?
The best way to counter negative social media content and control conversations in the future is to solve the core problem(s) and win people over with kindness. This isn’t a battle over who’s right but instead how to move forward. For example, getting into a social media battle with a customer is the worst thing you could ever do.

Preventing, managing & controlling brand reputation issues: How?
Controlling/guiding social media conversations can play a positive role in solving problems for companies, especially around brand reputation issues that appear on a regular basis, and it’s those early signs of what’s to come that can either make tons of money or become a financial nightmare for you.

The moral of the story is that we understand this space inside and out after guiding the biggest companies in the world and if you have questions let’s explore more.