Archives for May 2024

For everyone out there wondering why your search field on Instagram changed to “Ask Meta AI anything” versus running simple but limited searches before related to hashtags, locations, etc. it’s all about the multimodal fusion of data including Bing/Google search results in Instagram, which is creating a whole new ecosystem.

For nearly 20 years we have taken an analytical approach to social media marketing and more importantly seeing the big picture which then trickles down to all other facets of a business, though what’s the magic behind the scenes today and what makes certain companies very successful?

As we continue to get inquiries for help around analyzing social media for complex legal cases then providing expert witness testimony if things go to trial, one area that’s taking off now and highly reliant on social media is around capturing then understanding massive amounts of data for class action cases, and we thought it would be help to share insights around the behaviors and language at scale.

It is always interesting how people relate time, location and space (similar to Einstein) and that directly applies to the restaurants we eat at, local gas stations we visit and other similar behaviors that create patterns in our lives. And many times it’s those behaviors/patterns that tell the true story.

For nearly 20 years we have guided some of the biggest companies in the world on marketing strategies and it’s interesting how questions have shifted over time from how can we attract new people, generate more revenue, etc. to what should we be worried about now?

The legal industry is similar to the medical space where both have always been slow to adapt, though nowadays firms are waking up to the power of social media for a wide variety of purposes outside of marketing and this post touches on a few of them, especially when it comes to using social media for the legal industry.