Optimizing posts on Instagram to hopefully achieve that pie in the sky virality everyone and their grandma (nowadays) is looking for is possible, though the recipes have changed and old school approaches just aren’t working today.

Without spilling the beans too much, we’ll say that there’s a direct correlation between social networks adopting AI, and especially the multimodal fusion of data to provide better experiences across the board whether it’s Google’s search algorithms or Meta recently fusing the two.

The main point is, the world is becoming more interconnected by the day and if your social media marketing strategy is from the past what’s going to happen in the future? And that’s becoming increasingly important for those at Fortune 500s and other global companies.

Two common questions we’ll answer now before dropping new posts on this topic:

What is the best way to optimize an Instagram post?
Think about being a kid and going on a field trip to the aquarium then being amazed by all of the creatures, colors and other elements that interest you. The best way to optimize an Instagram post is to reverse engineer that by including content, descriptions, hashtags and other things people want to see that are relevant to exactly what you’re posting.

Do Instagram marketing companies/consultants need to know AI?
Everything today is powered by technology, and in particular AI which will continue to take over our everyday lives in many ways, including social media marketing. The simple answer is yes, and social media agencies must know AI now to compete and produce results for their clients.

Things are moving at such a fast pace today that we never know what’s around the next turn, though we can anticipate it based on understanding the past to better predict the future.

This is just a slice of the pie and more insights to come…