Social media has evolved since the early days from a place to connect with others that have mutual interests yet nowadays it’s a melting pot of people/opportunities along with a bunch of companies trying to game them via social media. But not all tactics produce the best results, and many can actually hurt your brand today.

Going back to the core of this blog related to posting frequently on social media versus letting things marinate then organically gaining traction, one of the biggest failures we’ve seen since social media marketing started is the concept around the more companies post and hit on holidays, trends, etc. the more successful they think they’ll be which is the polar opposite of reality and a mindset that creates a recipe for failure.

First off, do you really want to base your marketing strategy on others or are you a leading company trying to change the game? The most successful companies in the world (Apple, Google, Meta, etc.) are those that led the charge; not followed others.

Below are a few common questions around this space that we’ve gotten over the years:

Is it okay to post everyday on social media?
The epitome of desperation is seeing businesses post everyday on social media thinking that it’s the solution to solving their problems and/or generating increased revenue, though at the same time they’re putting all of their cards on the table and savvy social media users will see through the BS. That = decreased $

How much is posting too much?
One of the classic examples companies run into is the idea of having to create a calendar – we’re planning out the next year and doing XYZ on social media on these dates – which is the exact opposite of what works today and against the principles of agile/scrum which power many projects today.

What does excessive posting on social media mean?
Excessive posting on social media can mean a wide variety of things ranging from your business is failing and trying to extract leads wherever possible or you think the more you post the progress you’ll see, which is inherently flawed. And there’s a reason why luxury brands like BMW, Rolex, Four Seasons and others are more reserved in their marketing efforts because they don’t have to prove why they’re special to create demand – they already are.

The moral of this story is that posting too much on social media (Instagram, Twitter, TikTok, etc.) can be bad as a company because you’re showing your cards in many ways. Many times less is more.