As we continue to get inquiries for help around analyzing social media for complex legal cases then providing expert witness testimony if things go to trial, one area that’s taking off now and highly reliant on social media is around capturing then understanding massive amounts of data for class action cases, and we thought it would be help to share insights around the behaviors and language at scale.

First and foremost, there’s a clear difference between being able to understand 10, 20 or even 50 pieces of data as a human but what if you’re presented with 5 million data points that relate to X case in a multitude of ways? Where do you start?

Secondly, especially when it comes to running marketing campaigns whether it’s Google ads, TV commercials, etc. gaining class members is paramount and the difference between 200 or 20,000 = a drastically different settlement. But what if you could build profiles of all the potential class members, map out their wants/needs then create the best formula to target what matters.

Additionally, looking at class action cases in particular and how things often spread via social media while also unlocking new insights, once any law firm launches a new class action initiative they need to do so with a data-driven mindset that – if not done correctly – could actually be a disservice to clients and create liability in other ways.

The moral of the story: If you’re a law firm focused on class action actions think about the above and make sure you have your ducks in a row. And if you need help along the journey we got you covered.