After guiding hundreds of social media marketing projects over the years there’s a common failure we see and have to point out: The wild concept of thinking you’re so special that whatever you post will immediately gain traction and that’s flawed in many ways.

Posting and thinking magic will happen sounds like the perfect scenario, though why would someone on social media find your content then decide to share/push it if your behaviors on the reverse indicate you could care less about them?

A perfect example: Companies following only a few people on social networks because they feel it makes them look cool and appear as influencers while at the same time in not following key influencers they’re actually missing out in a multitude of ways (seeing data/trends/etc.).

The concept of feeling “special” and appearing as an “influencer” is what many companies flock to now, though when consulting on social media marketing campaigns for the biggest companies in the world none of the emotions matter; only performance. And that’s where we are brought in.

In a nutshell: Stop thinking you’re a shiny object that deserves attention and flip the script to demonstrably showing why you’re worthy of such. And that approach is what drives revenue/traction.