As we create more content on our blog it’s interesting to see the types of clients and questions we have coming inbound, including Certified Public Accountants (CPAs) that want to modernize their marketing though just don’t know where to start, and this post covers some of the common issues/questions we’re seeing.
The first thing we will say is that you should never believe hype/trends on the surface though as things play out and more data is available (the classic scientific approach that forms a hypothesis then tests results) you’ll learn what’s working and not working, especially as it applies to your company/vertical.
In this particular scenario, looking at CPAs which are similar to law firms and other professional businesses that have been very slow to adapt, they’re waking up now and want to be in the mix but are being tossed in the blender after everyone is already winning because they were late to the party. So how do you fix that now?
Here are some of the common questions we’ve recently gotten around internet marketing for CPAs along with our feedback:
Should My CPA Firm Market on Social Media?
This is a loaded question and also dependent on your particular goals. If you are doing well and have extra money to experiment with social media marketing that could work, though the best results we’re seeing for CPA firms don’t come from social marketing.
What’s the Best Way to Drive Online Revenue for a CPA Firm?
While social media marketing isn’t the best for most CPA firms, Search Engine Optimization (SEO) is a different animal and if people/companies are searching in Google for accounting services and you appear on top there’s a high probability of them contacting you then ideally securing the client/deal.
How Can SEO Help My CPA Practice?
Search Engine Optimization (SEO) can help your CPA practice by giving you the ability to reach out and touch/help people by ranking on top of Google: Essentially being their source of information when running searches then funneling them to solutions that are in your favor.
We are guiding a variety of fun companies in cities throughout the U.S./world (Austin, LA, Miami, Nashville, NYC, etc.) and more recently global accounting firms, and looking forward to scaling that area more.
Have questions and want to link up? Let’s explore what’s possible.